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Benaiah Matheson

About the Artist

Benaiah Matheson is a multidisciplinary artist from Yorkshire his namesake clothing brand features his own symbolic alphabet and is an intersection of everything he is curious about – art, military clothing and workwear, curiosities, food, fitness, music and family heritage.

Benaiah is based in his hometown of Huddersfield, West Yorkshire.

The Saving Grace Collective worked with Benaiah providing mentor-ship, project management assistance & technical expertise in order implement the delivery & promotion of his Togetherness Mural Project.

The project centers around importance of both social welfare and community spirit with a powerfully optimistic colour palette. Large-scale type and figurative depictions are linked through his widely known style of continuous line drawings uniting this new multi-layered artwork.

Key aspects to the campaign are Respect, Community, Kindness, Caring and Togetherness mirroring the personal values of the artist himself. Using local artists within the community.

Alongside Benaiah we developed a selection of promotional strategies & produced a range of promotional materials in order to promote the project to its fullest.

Web Identity

We re-developed this original web presence into a site more in keeping with his new artistic direction

A short Documentary on the project

Social media content

We also created a range of content for this social media channels to assist in the driving of traffic towards his main documentary as follows;

  1. Three 30 second trailers to promote the full length documentary to be used on social media feeds.
  2. Six 15 second adverts to promote the full length documentary to be used on social media stories.
  3. Six 6 second second adverts to promote the full length documentary to be used on social media stories.
instagram.com/benaiahmatheson

Finally we created a collection of timelapse videos documenting the progress of the murial as it took place.

https://youtu.be/dqQ6XQE42aY

These time-lapse videos will be used as a long term future resource by Benaiah for presentation & event visuals.

Aims:

The Saving Grace Collective’s aim was to take all of the content we created and the promotional strategy he had devised alongside Benaiah and use it to re-present Benaiah as a more rounded & dynamic artist who works with various canvasses which includes clothing, rather than this original roots of a fashion designer that creates art.

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