
LABEL: Saving Grace Music
Artist: Asaviour & DJ IQ
Cat No: SAV003CD
Release: The A Loop Theory LP
Format: CD Album / Digital Download
Date: 23rd March 2009
The A Loop Theory is a collaborative project between Asaviour & DJ IQ. They have combined there productions skills an album of epic proportions create in a eclectic soundscape rooted in Hip Hop but incorporating Soul, Funk, Electronica Rock, Jazz, Blues, Grime, R&B & Dubstep
The A loop Theory boasts a staggering list of guest vocals from, Kashmere, Kyza, Pride, TB, Dubbledge, Graziella, Thai Bo, Jehst, Verb T all production is handled by Asaviour and DJ IQ, Their combined production skills marks the growth from Hip Hip producers to Producers, and is a some what goodbye to “Uk Hip Hop” and a hello to a Sound that is so much more than the sum of its parts.
This album takes risks, pushes boundaries and experiments with sounds which aren’t normally heard in a hip hop song but somehow they work, They try things which most artists afraid to try within the genre. The level of originality is at a new high, while they still manage to create classic tracks that will stand the test of time. There vision is grandiose yet level headed, the infusion and incorporation of Synths, instruments, Home made samples and vocals seamlessly but never pointlessly.
From the statement of intent which is “Beefy”, The grimey anthem “Hustle & Hope” featuring Pride, Kyza and TB. The intelligent feel good vibe of “No days Off” featuring rising star Sir smurf Lil. The comical ode to sorting your life out “Nextweek” featuring Dubbledge (a sly nod to Talking Heads), Its quite obvious this album is something special. But they are far from finished there, the inevitable Uk Hip Hop anthem Gather Round feat Jehst shows an effortless (maybe arrogant!) attitude to microphone mastery which you have to love. You know when Asaviour and Jehst get on the mic together its going to be something special,
The masterpiece which is Golden featuring the amazing talents of Graziella can only be described as a Hip Hop ballard of epic proportions, Uber Groovement feat Thai Boi on the other hand is a laid back mid tempo electro cascade of sound, lush dreamy and totally infectious with material like this they show their versatility and the fact no genre can tie them down.
This album is a huge leap forward musically and lyrically, another bench mark has been set, the envelope has been pushed, Prepare yourself..
PRESS QUOTES:
Snatching respect from those unwilling to give it Ryan proctor - DJ MAG
Tracks like these always end up peppering dancefloors with accidental shinners. - Diesel UMusic
DEFINITELY GETS ME HYPED!! - NEO (ECHOES MAGAZINE)
A MUST FOR ALL TRUE MUSIC LOVERS!!! - DJ SARAH LOVE (BBC RADIO 1XTRA/MTV)
OUTSTANDING!! -
DJ MK ( KISS FM/ROOTS MANUVA)
Visit: http://www.myspace.com/thealooptheory
For distribution information contact dom@rgsentertainment.com