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PRESS REVIEWS/FEATURES/INTERVIEWS:
[THE BORROWED LADDER] - [SUCKER OR SAVVY?] - [PLAY TO WIN VOL. 2] - [LUST LETTERS (RMX)] - [THE A LOOP THEORY]
The A loop theory
DJ'S :
A Must for All True Music Lovers!! –Dj Sarah Love (BBC Radio 1Xtra/MTV)
Outstanding!! – Dj MK (Kiss FM/ Roots Manuva)
I love this album!!- Laurent Garnier (Dj & Producer)
Some straight up next shit right here!! – Disorda – (Dj /Suspect Packages)
So Much more than theory, in practice this album is the sound of our time - Prof Helen Storey
PRINT:
A Partnership that is no doubt set to be a formidable force - Ali Raymond (Big Smoke)
A must-have!! A musical leap forward – Mike Lewis (Hip-Hop Connection)
This double act reigns supreme! (METRO)
A metaphorical musical mashup of goodness – ATM
Full of abstract bars and finely melded beats – Clash Music
Revelling in the triumph – Echoes 4/5
Awesome Brit-Hop from two world-class producers -FRONT 4/5
The production shows defts touches - Q Magazine
An Album were everyone brings there A-game. Richard Watson -(Hip-Hop Connection) 4/5
Make no mistake, like no other hip hop record you will hear this year!! - Knowledge Magazine
UK hip-hop benefits from another instance of putting two of its most talented heads together – FACT
“Powerful and imaginative tracks, fine loops, great British lyrics, flows and stylish scratches, a pure mix of creativity and tradition” Yann Cherruault (International Hip Hop) - FRANCE
These songs represent both the growth and potential of both artists…. Fans of well made Hip-Hop should do themselves a favour and get familiar with how these Brits get busy. – (Cool’Eh Magazine) - USA
ONLINE:
Wherever you are in the world you need to be in tune to Asaviour and DJ IQ – no one does it like this!! - Certified Bangers
The A Loop Theory is a real treat!! – The Beat Surrender
They have mixed up so many musical influences such as Electronica, rock, jazz, blues, funk, grime, rare groove, chill-out and soul to make something real special. - Rago Magazine
Too many albums these days are classed as groundbreaking but this has the right to be tagged with this title
- http://basementsessions.podomatic.com
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Lust letters (REMIX)
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The Play to Win Mixtape vol.2
PRINT:
"
It’s pretty much soundtracked my journey home from work and my lunch breaks as well over the last week and i’m still not growing tired of it".
Outline Magazine
ONLINE:
"A superb feel for getting the flow right throughout any song he touches and is one of the most underrated UK hip-hop guys around at the moment"
www.thebeatsurrender.co.uk
"Asaviour's production (and the production on this mixtape in general) is, overall, pretty impressive. In particular, the scruffy snare drums and slide guitar chorus of 'Beefy' and the threateningly drowsy 'Shut Up' by TB are both instantly addictive, and the James Bond brashness of 'Sucker or Savvy?' makes for a nice, bold change of pace in amongst the sleepy head-noddery of most UK rap".
www.3barfire.com
"One of the most under-rated rappers in the UK scene has released Vol 2 of his well received mix series Play 2 Win... the quality of the tracks is high, and I’m picking out “Beefy” and “Sucker or Savvy” as two great examples of Asaviour and IQ’s work.....If anything this mixtape is a promo for the duo’s two up and coming albums “A Loop Theory” and Asaviour’s self produced Netskool Klassiks. Both of which I look forward to reviewing, in the near future…"
www.leedshiphop.co.uk
Sucker or Savvy? Download MP3
Responsible for one of 2006's best albums in the form of his debut ‘The Borrowed Ladder', Huddersfield homeboy Asaviour returns with this download-only taster from his forthcoming project, ‘The A-Loop Theory'.
‘Sucker Or Savvy?' signals something of a change in musical direction for the charismatic Northerner, replacing the dusty samples heard on his aforementioned album with a sparser, slightly harsher sound. Over dramatic orchestral stabs and crisp handclaps Asaviour details his plans for making that paper without selling his soul, preferring under-the-radar longevity over gone-in-a-minute fame.
An interesting effort that bodes well for the rapper's sophomore set.
BLUES & SOUL MAGAZINE
Words Ryan Proctor
Late in this month is a pre-view track from an album that I had exclusive information on, as I did A Day in the life of with one of the artists involved. The A Loop Theory by Dj IQ and Asaviour should be out in a couple of months, though I'm not sure how they are gonna avoid clashing with IQ's second album in as many years, which is out in September
Anyway Sucker or Savvy is the teaser and it does its job. Dramatic chopped violin Stabs, next to 808/909 kicks, a tinkling synth and extremely washed out claps create a moody yet slightly experimental beat that hints at the free flowing creativity the two want to unleash on the world.
Asaviour comes on the track hard and flits between determined, metaphorical and a questioning stance, and definitely gets me hyped. Again no release date set but when anything is heard it'll be here first.
ECHOES MAGAZINE
Words Neo
The Borrowed Ladder LP
PRINT:
Big Cheese (UK) click to view image
IDJ Mag (UK) click to view image
DJ Mag (UK) click to view image
Echoes (UK) click to view image
Hip Hop Connection (UK) click to view image
Notion (UK) click to view image
Redline (UK) click to view image
Blues & Soul (UK) click to view image
Big Smoke (UK) click to view image
Cool Eh Magazine (US) click to view image
Digital HH (Fr) click to view image
Hooker Magazine (UK) click to view image
Knowledge Magazine (UK) click to view image
SoS Magazine (UK) click to view image
Touch Magazine (UK) click to view image
Update Magazine
(UK) click to view image
ONLINE:
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"Asaviour has been quietly going about the business of creating a legacy that will stand the test of time" - Fatcity Records
"yet another fine vehicle for the work of a talented young lyricist. Good beats, the occasional chorus and wearing its dedication on its sleeve...In one line, a great album" - http://www.noreally.co.uk/opinions/albums/asaviour-theborrowedladder.htm
"The Borrowed Ladder which is set to destroy sets across the globe.... a quality offering which I commend highly" - http://www.britishhiphop.co.uk/reviews/album_reviews/asaviour_-_borrowed_ladder_lp_low_life_.html
" an excellent hip-hop album, a rare thing in this year 2006" - http://22boo.blogspot.com/2006/05/asaviour-borrowed-ladder-2006.html
It's a banger of epic proportions...His distinctive voice blasts out brilliant dialogue with carefree abandon... I knew Asaviour was good, but this is the biggest surprise hit of the year so far for me, he's showed he's not just a hype man, he's part of the elite and he's done it in style. - http://www.caughtinthecrossfire.com/music/themix/1065
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