RELEASES
ASAVIOUR & DJ IQ: NO DAYS OFF (AKIRA KITESHI REMIX)
FORMAT: iTUNES DOWNLOAD CATNO: SAV004
No Days Off the remix produced by the one and only Akira Keteshi Which is an absolute club smasher detuned
synths, aggressive arrpeggiator, sub sonic bass and absolutely no quantize are the order of the day here, trust
us this ones killer! Lifted from the recently released smash album The A loop Theory “ NO Days Off” featuring
Sir Smurf Lil & TB. The track is being championed by DJ MK (Kiss FM/Roots Manuva) and has received solid
support from Sarah Love (BBC 1Xtra / MTV) as well as many internet & Pirate Stations Like Solar, Pyro,
Selector, Diesel Radio etc.
Just check out a few of the quotes from the press:
This double act reigns supreme! (METRO)
A Must for All True Music Lovers!! –Dj Sarah Love ( BBC Radio 1Xtra/MTV)
Awesome Brit-Hop from two world-class producers -FRONT 4/5
Outstanding!! – Dj MK (Kiss FM/ Roots Manuva)
A must-have!! A musical leap forward – Mike Lewis (Hip-Hop Connection)
ASAVIOUR & DJ IQ: THE A LOOP THEORY
FORMAT: iTUNES DOWNLOAD / DOUBLE DIGI CD PACK CATNO: SAV003CD
The A Loop Theory is a collaborative project between Asaviour & DJ IQ. They have combined there productions
skills an album of epic proportions create in a eclectic soundscape rooted in Hip Hop but incorporating Soul,
Funk, Electronica Rock, Jazz, Blues, Grime, R&B & Dubstep. With Asaviour & DJ IQ handling production and
main vocals by Asaviour and many high class guests this album is a shear leap forward from the material you’ve
already heard from the pair, Alongside the Album comes a limited edition bonus CD featuring remixes from a
number of extremely talented artists from across the country from a number of different genres like House, Glitch
Hop, Electro & Grime. The boys just wanted to expose some of the talent in this country that a lot of people may
not have heard of. This disk should also intrigue & entertain you just like the original album..
Just check out a few of the quotes from the press:
This double act reigns supreme! (METRO)
A Must for All True Music Lovers!! –Dj Sarah Love ( BBC Radio 1Xtra/MTV)
Awesome Brit-Hop from two world-class producers -FRONT 4/5
Outstanding!! – Dj MK (Kiss FM/ Roots Manuva)
A must-have!! A musical leap forward – Mike Lewis (Hip-Hop Connection)
ASAVIOUR: LUST LETTERS (APATIGHT REMIX)
FORMAT: iTUNES DOWNLOAD CATNO: SAV002DL
Following on from the success of the Play to Win 2 CD we bring you one of the standout tracks from the mixtape
the Lust Letters (RMX) produced by up and coming hitmaker Apatight of Ground Wurk Entertainment. The
original version appeared on the Superb debut album from Asaviour “The Borrowed Ladder” which gained huge
critical acclaim from a large selection of press & rotation from DJ's like Giles Petterson, DJ MK, Rodney P &
Skitz, DJ Greenpeace, Ras Kwame, Mr Thing and Sarah Love to name a few. This new up tempo hip hop
banger is set to up the ante again, this track is a cheeky, witty sometimes raw observation of kudos and the
karma sutra, separating the queens and the skets is the process. Ultra dramatic piano stabs, pounding classic
hip hop drums sit perfectly alongside an infectious bassline. The truly astounding cuts are by Dj Millagram,
which sound as if they took weeks to create, though we get the feeling this dude does this stuff in his sleep.
Smatterings of Eddy Murphy, Jeru The Damaja, J Dilla & Classic blue movies make this a lesson for a wannabe
djs. Thinking there gods gift to the turntables..
ASAVIOUR: PLAY TO WIN VOL2
FORMAT: CD MIX CATNO: SAV002CD
You know the name!!! , if not you’re seriously sleeping. After the tremendous success of the Play To Win volume
1 and arguably one of the best albums of 2006 The Borrowed Ladder on Lowlife Records Savvy’s back with
another murderous instalment of the Play To Win saga, Play To Win volume 2. Produced/ Hosted by Asaviour
and mixed by Dj IQ the mixtape boasts a huge host of guests appearances, remixes, exclusives and rarities from
TB, DJ IQ, Ric Branson, Jehst, Sir Smurf Lil, Last Skeptik, Dubbledge, Kaspa, Verb T, Yungun, Micall Parkinsun,
Apatight, Jack Flash, Evil Ed and many more believe us when we say this is statement of intent! The Mix is cut
and scratched to perfection by DMC Champ & Super Producer extraordinaire DJ IQ The man who brought you
2007s smash hit 8Bars Of Fire now applies his production talents to the mixtape exclusive The Aim. He also
combines his production skills with Asaviour’s on the exclusive Venom in the Blood feat Verb T.
Just check out a few of the quotes from the press:
Every now and then you receive something in your life that promises a little bit of extra excitement. It could be a new porno
(one of those nasty ones with plenty of spit) or simply a home cooked meal - Other times it is simply a new CD. This mixtape
is definitely a wise investment if you like this sort of thing and much cheaper than a mortgage. 9/10
ASAVIOUR: THE BORROWED LADDER
FORMAT: iTUNES DOWNLOAD / CD CATNO: LOW43/SAV
You know him as Jehst’s partner in crime and from this string of Hip Hop hits: ‘People Under the Weather’,
‘Adventures in New Bohemia (remix)’, ‘Monotony’, ‘Money in the Bank’ and of course ‘The Homecoming’.
Since his phenomenal entrance into the UK hip hop game in 2001 it's been nothing but heat from the big man
from Huddersfield, receiving airplay from DJs like Giles Peterson (Radio 1), Excalibah, Ras Kwame (1Xtra), Dan
Greenpeace, A diverse album that embraces all types of Hip Hop, it still swings easily from the warm emotion of
Evil ED's ‘Field of Dreams’ to the raw fury of ‘Bangers N Mash’. This album delivers musically, lyrically and
emotionally, lovingly crafted by an artist that loves his music. Enjoy.
ASAVIOUR: PLAY TO WIN VOL.1
FORMAT: CD MIX CATNO: SAV001
Asaviour made his stamp on the club smash ‘People Under the Weather’ by Jehst and featured on a succession
of smash 12’s and EPs working with names like Jehst, Kyza, Kashmere, Verb T, Yungun, DJ IQ Mr Thing and
numerous others. To say this mix-cd is varied is an understatement; it travels from Old and New classics from
uk front runners like Rodney P and Braintax to exclusive remix’s, radio spots up and coming talent and sneak
previews of material from his astounding new album.
But please make no mistake this is more than just a pre-cursor to his debut “The Borrowed Ladder” this is a
mixtape of mammoth proportions, with over 30 tracks deep and over 70 minutes long its quite obvious that he
and DJ IQ have done something special here.
SAVVY AKA ASAVIOUR: PLAY TO WIN VOL3 (ADAPT OR DIE)
FORMAT: MIX CD CATNO: SAV005CD
Emcee/producer Savvy aka Asaviour delivers the third & final instalment of the outstanding 'Play To Win' series
the underlying Monika for the project is "Adapt or Die" and never has a title been so apt for such a wonderful
artist. Here you'll find remixes from Savvy himself alongside the likes of Gorillaz, Dillon Francis, CSS and more,
plus exclusive tracks with DJ IQ, Stac, TBear, Jack Flash & Gen Uchiha, he proceeds to unveil his future
sounds. Requisite lyricism & world-class production are the order of the day here, hes no longer hinting at his
worldwide potential he makes it quite obvious to see...
Just check out a few of the quotes from the press:
"I have to say that over all, from lyrics to production, it is a class piece of work" - Grizzle - The Daily Street
"Savvy Sav AKA Hudd God" - Cmonts - Broke & Famous
“My god he’s ended on a banger” - Fly53
“Savvy has a big vocal strength and presence that dwarfs most other MC's” - Gumball 3000
SAVVY FEAT JACK FLASH: JAILBIRDS AND JAILBAIT
FORMAT: ITUNES DOWNLOAD CATNO: SAV006
Lifted from Savvy's recently released Play To Win vol3 mixtape Jailbirds & Jailbait is a subversive throwback Hip
Hop track. The humorous often dark wordplay and and vivid story telling paint us a twisted picture of life up
"norf" Its all set to a soundtrack of what we can only describe as Miss Marpel meets Ghostface Killer.
Savvy is also joined by talented Jack Flash an artist blazing a trail at the forefront of the UK Hip Hop scene right
now with his album Progression. He puts the icing on the cake with chorus that sums up the track expertly "Its a
stress filled place, full of treadmill days, make a killing of a raise, but the rents still late...."
.... this is twisted comedy hip-hop film noir...enjoy
SAVVY FEAT TAPE THE RADIO: WHILE THE WATER FALLS
FORMAT: ITUNES DOWNLOAD EP CATNO: SAV007
While The Water Falls is Savvy’s second single lifted from his brilliant Play To Win vol3 CD.
This new offering is a moody yet up tempo jazzy foot stomper with a touch of a reggae sauce, sound crazy right?
Produced by Savvy once again he shows his ability to create worldclass production that defys his humble uk hip
hop beginnings. With vocals from Tape The Radio frontman Malcom Carson he delivers sublime yet
heartbreaking performance that takes you through the age old story of mis-placed trust, unsettled arguments
and the general messy nature that often comes with the territory of a relationship in its demise. Savvy, yet again,
manages to draw on darker topics but his clever lyricism & wordplay ensure the track is excruciatingly easy to
listen to and distinctly catchy.
PRIDE FEAT STAC: THE RIGHT IDEA EP
FORMAT: ITUNES DOWNLOAD EP CATNO: SAV008
Featuring North West London based rapper Pride & produced by Savvy aka Asaviour the track is lifted from
Savvy’s Play To Win vol.3 mixtape.
Prides laid back yet quick-fire flow is a fresh perspective on this generations selection of emcees, his witty yet
conscious wordplay makes Prides performance entertaining from start to finish. Pride is also joined on the track
by soulful leftfield songstress Stac who delivers beautiful chorus that is both ambitious and totally
understandable at that the same time. Her intoxicating harmonies combine to take the track to real heights.
The single comes as a EP bundle with awesome remixes from: DJ Q, Noji, Tony Phorse & The Whiteboys and
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RELEASES
