About

Introduction

Saving Grace is a dynamic and evolving creative imprint and social enterprise founded by Savvy aka Asaviour, deeply rooted in the Huddersfield community and extending its reach regionally and nationally. It operates with a powerful dual mission:

• To cultivate and showcase artistic talent across a diverse range of disciplines.
• To empower individuals from various backgrounds, particularly those facing marginalisation, through meaningful engagement in creative practices.

This is achieved through its two interconnected branches: Saving Grace Music and The Saving Grace Collective.

Core Ethos: Artists Supporting Artists and Fostering Growth

At the heart of Saving Grace is a deep commitment to artist development and the creation of lasting creative relationships. As an organisation run by artists, for artists, we possess a profound understanding of the challenges and opportunities within the creative industries. A cornerstone of our approach is the intentional cross-pollination of talent. We actively facilitate collaborations, mentorship opportunities, and knowledge exchange between established artists, industry professionals, and aspiring creators of all ages (16-65) across all our projects. This dynamic interaction enriches the learning experience for everyone involved, expands creative networks, and directly supports initiatives like the Kirklees Most Wanted Project by providing a platform for local talent to connect with experienced individuals.

“Amazing artist support and such a large range of talented people!”

Zoey Brook Jackson (Singer / songwriter)

Saving Grace Music: A Creative Imprint and Talent Development Hub

Saving Grace Music functions as a dynamic creative imprint and a comprehensive talent development hub. We offer a holistic range of professional services designed to empower artists to progress in their careers, unlock their full creative potential, and significantly expand their audience reach.

Saving Grace Music: Key Aims and Objectives

• Comprehensive Artist Development: To identify, nurture, and provide holistic support for aspiring, developing, and established artists across music, video, visual arts, and fashion. This includes artistic guidance, technical skill enhancement, career planning, and personal development.
• High-Quality Creative Production: To facilitate the creation of impactful, innovative, and commercially viable creative works across various media formats, ensuring professional standards in audio and visual production.
• Strategic Release and Broad Distribution: To effectively release and distribute creative outputs in both digital and physical formats, employing strategic planning to maximise reach and engagement with target audiences.
• Targeted Marketing and Effective Promotion: To develop and execute tailored and impactful marketing and promotional strategies designed to build strong artist profiles, generate media interest, and connect artists with relevant audiences.
• Building Robust Industry Networks: To actively forge and leverage valuable connections within the broader music and creative industries, encompassing performance opportunities, technical collaborations, and access to industry insights and resources.
• Intentional Cross-Pollination of Talent: To actively foster collaborations, mentorship opportunities, and knowledge exchange between established artists and industry professionals within our network and aspiring creators (aged 16-65) involved in Saving Grace projects.
• Clear Talent Progression Pathways: To provide transparent and supportive pathways for exceptional individuals nurtured within The Saving Grace Collective to transition onto the Saving Grace Music label, facilitating the launch and sustainable development of their professional creative careers.
• Comprehensive In-House Artist Support Services: To offer crucial production and support services, including professional press release and copywriting, high-quality graphic design, and impactful video production, ensuring artists have the foundational tools for success.
• Professional Artist Representation: To act as a formal representative for artists on our roster, managing marketing campaigns, overseeing distribution channels, and providing proactive booking agent services to streamline their professional activities.
• Expert Guidance and Access to Local/National Opportunities: To provide informed and relevant advice on all aspects of music creation, effective performance techniques, and navigating the diverse range of opportunities available within the local and national creative landscapes.

Saving Grace Music: Services Offered

Workshops & Outreach: Engaging workshops on music creation, performance, and self-promotion.

Audio Production: Professional recording, mixing, and mastering services.

Video Production: Comprehensive services from concept development to post-production for music videos and promotional content.

Release Package: Coordination of artwork, metadata management, and distribution setup.

Release Promotion: Development and execution of targeted promotional campaigns.

Graphic Design: Creation of artwork, promotional materials, social media assets, and branding elements.

Web Design: Design and development of professional artist websites.

Artist Consultancy: Expert guidance and strategic advice on career development.

Artist Mentorship & Development: Tailored mentorship programs and developmental support.

…they opened doors in the project I didn’t know were holding me back and provided a service that was superb!

Benaiah Matheson

The Saving Grace Collective: A Social Enterprise Driving Community Empowerment Through Creativity

The Saving Grace Collective operates as a vital social enterprise and registered non-profit organisation dedicated to leveraging the transformative power of creative arts to empower individuals and build stronger communities.

The Saving Grace Collective: Key Aims and Objectives

• Championing Social Inclusion: To actively engage with individuals aged 16-65 from diverse backgrounds and circumstances who face significant risks of financial, social, cultural, sexual orientation, and gender-based exclusion at local, regional, and national levels. This aligns with the broader goals of community support and inclusivity often seen in impactful community spaces.
• Empowerment Through Creative Engagement: To utilise the engaging power of music, film, and multimedia projects (drawing upon the professional expertise within Saving Grace Music) as effective tools to connect with and actively involve young people and adults in both formal and informal educational and community settings, fostering a sense of belonging and purpose. This resonates with the potential for creative hubs, such as 31 Princess Alexandra Walk (if its aims include community engagement), to act as catalysts for positive change.
• Cultivating Essential Skills for Personal and Professional Growth: To focus on the comprehensive development and enrichment of participants’ technical skills, practical experiences within the creative industries, future aspirations, personal achievements, self-esteem, crucial social skills, and overall confidence, equipping them for future success.
• Providing Tailored and Targeted Support to Vulnerable Groups: To design and deliver specific and relevant programs that directly address the unique needs of various at-risk groups, including:
  • Children of primary school age (in close partnership with educational professionals).
  • Young people under 16 who are at risk of or currently experiencing exclusion from mainstream education.
  • Young people aged 16-18 facing heightened risks of educational and social exclusion.
  • Young people who find traditional mainstream learning challenging, offering practical, hands-on media industry experience (design, photography, videography, performing arts, music production) to maintain engagement and foster a sense of achievement.
  • Students actively participating in enrichment programs offered through schools, colleges, and universities.
  • Young adults aged 18-25 actively seeking meaningful opportunities and practical experience within the dynamic creative sector.
  • Young adults aged 18-25 classified as NEET (Not in Education, Employment, or Training) who are highly motivated to pursue professional careers within the music industry and its related fields.
• Achieving Measurable Positive Individual and Community Outcomes: To strive to achieve the following tangible outcomes through the implementation of diverse and impactful projects:
  • Significantly enhancing the self-efficacy of all participating individuals, fostering increased self-belief, tangible skill development, active engagement in learning, and a greater sense of personal confidence.
  • Creating clear and accessible pathways for ‘challenging’ youth to successfully access valuable internships, meaningful volunteer roles, opportunities for further and higher education, and sustainable employment within the creative sector and beyond.
  • Identifying and effectively nurturing exceptional creative talent within The Saving Grace Collective, providing direct opportunities for these individuals to join the Saving Grace Music label and embark on viable professional musical careers, directly supporting the aims of initiatives like the Kirklees Most Wanted Project.
  • Raising the overall standards of music and creative arts education and delivery for children and young people across various educational and community settings.
  • Significantly improving the creative, expressive, and musical abilities of all young participants involved in our programs.
  • Establishing and reinforcing effective learning practices and positive behavioural etiquette within our host and partner organisations, contributing to a more supportive and productive learning environment.
• Direct Service Provision for Community Benefit: To offer a comprehensive range of practical support mechanisms directly to the community, including:
  • Providing expert and accessible advice on all aspects of music creation, effective performance techniques, and navigating the diverse range of opportunities available at both local and national levels.
  • Delivering engaging and informative workshops focused on various aspects of music creation and effective self-promotion strategies for aspiring artists of all ages.
  • Offering personalised and impactful one-to-one music mentorship programs for both emerging and developing artists, fostering individual growth and skill refinement.
  • Providing professional-level music and video production expertise, along with tailored advice and ongoing support for artists at all stages of their creative journey.

“ Fantastic project with lots of arms ”

Samh (Recording artist)

The Power of Cross-Pollination Across Saving Grace

The unique strength of Saving Grace lies in its seamless integration of established artists and industry professionals with project participants (aged 16-65) across both Saving Grace Music and The Saving Grace Collective initiatives. This dynamic exchange fosters a rich learning environment and provides invaluable opportunities for growth and networking:

• Direct Mentorship: Established artists and experienced industry figures provide direct one-on-one mentorship and guidance to aspiring creators actively involved within The Saving Grace Collective’s projects.
• Collaborative Creative Projects: Facilitating joint creative projects that bring together seasoned professionals and emerging talent, fostering direct learning through collaboration and practical experience.
• Expert-Led Workshops and Masterclasses: Industry professionals deliver engaging workshops and in-depth masterclasses, directly sharing their valuable expertise and insights with project participants.
• Shared Performance Opportunities: Creating platforms and opportunities for aspiring artists to perform alongside established acts, providing invaluable real-world experience and increased exposure to wider audiences.
• Integrated Production and Support Teams: Providing opportunities for aspiring producers, designers, and filmmakers to work directly alongside experienced professionals on Saving Grace Music releases and various community-based projects, offering hands-on learning and skill development.

Conclusion

Saving Grace stands as a dynamic and socially conscious organisation that effectively harnesses the transformative power of creative arts to foster artistic excellence and empower individuals facing diverse challenges. By strategically connecting its professional music imprint with its community-focused collective, and by actively embedding the principle of cross-pollination across all its activities, Saving Grace is building a vibrant, inclusive, and supportive creative ecosystem within Huddersfield and beyond, potentially mirroring the community-building aspirations of vital local hubs like 31 Princess Alexandra Walk. Our commitment to nurturing talent at all levels and providing meaningful opportunities for growth makes Saving Grace a unique and impactful force within the creative landscape.